Useful definitions

Let’s make sure we’re speaking the same language

Here are some useful definitions for terms we often use when talking about HSBC’s offer to current and potential employees:

Our Employer Brand

Our employer brand is what people think and say about us as an employer – based on what we say and do, what others say, and what they actually experience when they interact with HSBC. This is heavily influenced by past and present employees of HSBC.

Our People Narrative

Our people narrative is the succinct articulation of what we promise and offer to our employees – past, present and future – and what we expect of them. This narrative sits right at the heart of our employer brand system and informs our approach to the three areas of activity that shape our employer brand (or reputation):

The below diagram shows how this all fits together